Written by: Ruben Buehring and Nickolas Rodriguez Schwarz
Back in the 50s, it was no question where to be seen in the summer. The global jet set met almost exclusively at the French Riviera. Icons such as Gianni Agnelli, Brigitte Bardot, Gunter Sachs or Alain Delon turned this place into one of the most glamorous holiday destinations in the world. Even outside the Cannes Film Festival, the international beau monde meets here under the seemingly always blue sky.
All the well-known travelers show us exactly how to dress at the French Riviera. Clearly, it is not too formal, as few are here for business. Light and thin fabrics fit best. That’s why rolled up cotton or linen shirts are a must have at the beach. For the Mediterranean look, shades of blue are the ideal color, although a summery yellow or lilac is also a good choice. As a rule, the pants at the Cote D’Azur are loose-fitting and beige, but anything light is allowed. If you're already packing your bags now, don't forget your swim trunks and make sure to check out our recommended pieces for your trip below.