Loro Piana Jackets: Buyer's FAQ

How can I tell a Loro Piana jacket is authentic? We authenticate every jacket in-house, and the tells are in the details counterfeiters get wrong. We read the factory label — a genuine one carries a Lotto (lot), Matricola (serial) and Colore code, with the "LORO PIANA S.p.A." header printed crisply, never bleeding into the fabric. We confirm that zips, snaps and buttons are engraved "Loro Piana", look for the signature finishing — suede piping under the collar and pocket flaps, cashmere- or velvet-lined interior pockets — and feel the cloth itself: real Loro Piana cashmere and wool have a distinct loft and spring, never a flat or crunchy synthetic hand. On recent pieces we verify the Aura Blockchain / NFC certificate, the strongest guarantee there is. Because genuine labels vary by year and region, we never rely on a single marker — if a jacket doesn't pass every checkpoint, we don't list it.

What are Loro Piana jackets made of? Most Loro Piana jackets are cashmere, suede or technical wool; many use the house's water-repellent Storm System, and some are leather or shearling. Every listing states the exact composition and our condition grade.

How should a Loro Piana jacket fit? Loro Piana follows Italian sizing and cuts on the slimmer side. As outerwear, a jacket should leave room for a knit underneath — check the chest and shoulder measurements we publish on each piece rather than the label size alone.

Is a pre-owned Loro Piana jacket worth it? Yes. The build lasts for years, so a pre-owned jacket at a fraction of retail is sound value, and every pre-owned piece is graded transparently (Unworn with tags, Unworn, Excellent, Very Good). And every piece is authenticated — if one is ever proven inauthentic, we refund it in full — with a 14-day return policy, so you can buy with confidence.

How to Buy Loro Piana Jackets

From the pieces we inspect, a few things separate a great buy from an average one: check suede and leather for dryness or staining, the lining and any Storm System surface for wear, and that the zips travel smoothly. We grade each of these before a jacket is listed, new or pre-owned.

Layer a Loro Piana jacket over knitwear and trousers, or wear it open with a fine-gauge sweater; let it carry the outfit and keep everything else simple and well-fitted.

Have leather and suede professionally cleaned, and store on a broad hanger to keep the shoulder line. Every jacket at Sanpetuna — new and pre-owned — is authenticated by hand and backed by a 14-day return policy; if a piece is ever proven inauthentic, we refund it in full.

Loro Piana Jackets — New & Pre-Owned, Authenticated

Discover Loro Piana jackets at Sanpetuna, new and pre-owned. Founded in 1924, Loro Piana is celebrated for the world's finest natural fibres — cashmere, baby cashmere and vicuña — and uncompromising Italian craftsmanship. Our curated collection brings together suede overshirts, cashmere bombers and Storm System styles, each authenticated by hand by the Sanpetuna team.

Every piece is the real thing: we verify the label, hardware, finishing and fibre before listing, and grade each pre-owned jacket transparently so you know exactly what you're buying. If an item is ever proven inauthentic, we refund it in full, and a 14-day return policy means buying Loro Piana pre-owned carries no more risk than buying new.

Choosing Loro Piana jackets, new or pre-owned, is a considered, sustainable way to build a refined wardrobe — luxury moving from ownership to circulation. Browse the full selection below, or get notified when new pieces arrive.