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5 Questions with Zoran Miljak

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1) Would you like to introduce yourself a bit?

I’m a simple commodity trader, have been for 20 years. Nothing special. I’ve spent some time in London and New York but sometimes I feel Italian.

I collect everything a man can collect: lighters, pens, bags, watches.

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2) In your story formats, you share some life advice – what’s currently on your mind?

I think we just have to be good humans. Nothing more. But I see that this is the hardest thing in life.

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3) When it comes to dressing, what’s your personal approach?

Expensive brands like Loro Piana or Zegna are just a code.

If something is expensive, it doesn’t mean it’s good. It also doesn’t mean it’s comfortable or high quality. It’s just a code — a language. Something other people recognize. They see you speak their language.

Today, everything is somehow lost. You see men wearing Loro Piana Summer Walks, but they don’t even know what a proper shirt is. They’ve never bought one. They think those shoes make them look rich. But that’s not true.

It’s not the shoe or the brand. It’s the man.

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4) Do you have any favorite brands or manufacturers?

Fortela — Alessandro is a very good friend of mine, and I know how much effort and passion he puts into every single piece he produces.

I like Uniqlo. I love Aspesi — maybe the best military jacket on the market. Ralph Lauren, Zegna.

Loro Piana? I think they’ll need time to come back.

They transformed a cashmere company into a shoe company, then into a bag company, and now into a furniture company.

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5) What are your 5 menswear essentials?

– A blue jacket
– A white shirt
– Blue and white denim
– A good lighter
– A good belt
– And a good watch