Loro Piana Coats & Overcoats: Buyer's FAQ

How can I tell a Loro Piana coat is authentic? We authenticate every coat in-house, and the tells are in the details counterfeiters get wrong. We read the factory label — a genuine one carries a Lotto (lot), Matricola (serial) and Colore code, with the "LORO PIANA S.p.A." header printed crisply, never bleeding into the fabric. We confirm that buttons, zips and snaps are branded "Loro Piana", look for the signature finishing — suede or leather piping, horn or branded buttons, cashmere- or velvet-lined pockets — and feel the cloth itself: real Loro Piana cashmere and baby camel hair have a distinct loft and spring, never a flat or crunchy synthetic hand. On recent pieces we verify the Aura Blockchain / NFC certificate, the strongest guarantee there is. Because genuine labels vary by year and region, we never rely on a single marker — if a coat doesn't pass every checkpoint, we don't list it.

What are Loro Piana coats made of? Loro Piana coats are typically cashmere, baby cashmere or rare baby camel hair, with some in Storm System wool or suede. Every listing states the exact composition and our condition grade.

How should a Loro Piana coat fit? Loro Piana follows Italian sizing. A coat should sit cleanly over a jacket or knitwear without pulling — go by the chest, shoulder and length measurements we list on each piece rather than the label size alone.

Is a pre-owned Loro Piana coat worth it? Yes. The build lasts for years, so a pre-owned coat at a fraction of retail is sound value, and every pre-owned piece is graded transparently (Unworn with tags, Unworn, Excellent, Very Good). And every piece is authenticated — if one is ever proven inauthentic, we refund it in full — with a 14-day return policy, so you can buy with confidence.

How to Buy Loro Piana Coats & Overcoats

From the coats we inspect, the things to watch are pilling or thinning at the cuffs and collar, the lining and button stance, and the cleanness of the hem. We grade each of these before a coat is listed, new or pre-owned.

Wear a Loro Piana coat over tailoring for the office, or with knitwear and denim at the weekend; let it anchor the look and keep the rest understated.

Brush cashmere gently, store on a shaped hanger and have it professionally cleaned once a season. Every coat at Sanpetuna — new and pre-owned — is authenticated by hand and backed by a 14-day return policy; if a piece is ever proven inauthentic, we refund it in full.

Loro Piana Coats & Overcoats — New & Pre-Owned, Authenticated

Discover Loro Piana coats at Sanpetuna, new and pre-owned. Founded in 1924, Loro Piana is celebrated for the world's finest natural fibres — cashmere, baby cashmere and vicuña — and uncompromising Italian craftsmanship. Our curated collection brings together cashmere overcoats, caban and pea-coat styles, each authenticated by hand by the Sanpetuna team.

Every piece is the real thing: we verify the label, hardware, finishing and fibre before listing, and grade each pre-owned coat transparently so you know exactly what you're buying. If an item is ever proven inauthentic, we refund it in full, and a 14-day return policy means buying Loro Piana pre-owned carries no more risk than buying new.

Choosing Loro Piana coats, new or pre-owned, is a considered, sustainable way to build a refined wardrobe — luxury moving from ownership to circulation. Browse the full selection below, or get notified when new pieces arrive.