The Story Behind Brunello Cucinelli

When it comes to luxury fashion, Brunello Cucinelli is a name that is synonymous with sophistication, elegance, and style. Established in 1978 in the picturesque town of Solomeo, Italy, this brand has become a global symbol of Italian craftsmanship and artisanal excellence. From its impeccable tailoring to its premium materials and timeless designs, Brunello Cucinelli stands out as a brand that convey Quiet Luxury. 

What makes the Brand So Unique?

Brunello Cucinelli is a brand that places a premium on quality and craftsmanship. Each piece in their collection is meticulously crafted by skilled artisans who have honed their skills over decades. From the selection of the finest materials to the attention to detail in the finishing touches, every aspect of the design process is carefully considered to ensure that each piece is of the highest possible standard.

Another key aspect that sets Brunello Cucinelli apart from other luxury brands is their commitment to ethical and sustainable practices. The brand takes a holistic approach to sustainability, prioritizing the wellbeing of their employees, preserving traditional artisanal techniques, and minimizing their impact on the environment. This ethos is reflected in their use of natural materials, such as cashmere, linen, and silk, which are sourced from responsible and ethical suppliers.

Which celebrities wear Brunello Cucinelli? 

Brunello Cucinelli has amassed a legion of loyal fans over the years, including a number of high-profile celebrities and public figures. From Hollywood A-listers to politicians and business leaders, the brand has become a go-to choice for those who appreciate the finer things in life. 

One famous fan of Brunello Cucinelli is the soccer coach, Pep Guardiola. He has been seen wearing the brand's signature cashmere sweaters on numerous occasions, including during his time aside the field. Other notable fans include the actor Tom Hanks, the model Gisele Bündchen, and the businessman Warren Buffett.

Why is it Brunello Cucinelli so Expensive?

One of the key reasons why Brunello Cucinelli is so expensive is the quality of the materials used. The brand uses only the finest natural materials, such as cashmere, silk, and linen, which are sourced from responsible and ethical suppliers. These materials are often handpicked and undergo a rigorous selection process to ensure that they meet the brand's exacting standards.

Here at Sanpetuna we can luckily provide you with Brunello Cucinelli products at discounted sale prices. 

1 of 3

Another factor that contributes to the high cost of Brunello Cucinelli is the level of craftsmanship involved in the design and production process. Each piece is made by skilled artisans who have honed their craft over years, using traditional techniques that have been passed down through generations. This level of craftsmanship is reflected in the attention to detail and the quality of the finished product.

Furthermore, Brunello Cucinelli is popular for its engagement to pay fair loans to their employees. Nowadays most people from Solomeo basically work for the company.


In conclusion, Brunello Cucinelli is a brand that embodies the very essence of quiet luxury or if you want to say so, the old money style. Extremely good quality, the best materials, almost no branding and timeless cuts.